Kraft Commercial USA
These videos are no product commercials but image commercials. The two of them do not differ a lot, the main difference is in the shown products. They chose the local brands of cheese and sweets, the ones that are more common and known in the target group (Europe vs America). The commercials are very playful and colourful and the music is happy and motivating. The food seems to make life more easy-going and an enrichment to daily life. Thus Kraft tries to establish a positive, young, modern and happy image of their company.
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