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Standardized Product

                                         

Oreo advertisement is globally the same. The only changes are the persons and the language. But it is always the same pattern: a child explaining how to eat Oreos.

The Real Women of Philadelphia

This is a TV show by Philadelphia which is about regular women who take part in a cook-off. The show is hosted by a famous Canadian chef: Anna Olsen.

This emphasizes the meaning of Philadelphia as a cooking ingredient.

Local changes

The chocolate edition of Philadelphia varies in the chocolate ingredient: Milka or Cadbury.